Sleep isn’t something that comes easily to me lately. This morning’s nocturnal reflection involved the art of the upsell. Part of what I’m trying to help people avoid is getting ripped off by unscrupulous commercial providers.
- Know what you need
- Analyze who provides what you need
- Make the buy
I’m reminded of a fast food chain who took two $0.99 menu items, cut a third off the portion size of each, and put them both into a cup for $2.
Great deal!!1!
Of course, there was a multi-million dollar TV ad campaign driving that message home.
In my professional life, I’ve never been okay with those sorts of tactics.
And that makes me a bad person.
If only there were some letters I could buy after my name to add weight to my opinion.